Title: Blue Streak Buy Now at Amazon.com
Author: Barbara S. Peterson
If you want to know about a great start up, this is your story. It talks about David Neeleman, founder and CEO of JetBlue. A great book. Neeleman was born in Sao Pablo, Brazil, then he moved to the States, he left school and entered the airline business, because he was excited about the derregulation of this type of business. He started working at Morris Air, which was sold to Southwest Airlines, then he was fired from Southwest Airlines, because he was the type of person who was creative and think "Out Of The Box", they didn't like him. After that, he created a new business called Open Skies which helped airlines with their reservation of tickets. In 1998 he started JetBlue and the rest is history. I tell you, this book is well written, I really recommend it.
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